Social media has progressively become an essential tool for small businesses to easily communicate with future prospects and existing clients. When businesses utilize social media platforms they are creating relationships with their clients, increasing awareness of their company, products and services, and expanding their brand’s reach. Social media is an important aspect to help businesses promote their brand but it takes a strong understanding of how to utilize social media in a beneficial way. If you are looking to start a new social media presence or revamp your existing one, here are some tips to help you get started.